To those of you born between 1980 and Now:

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A Message to Millennials

American Express and the consulting firm Millennial Branding: survey shows

  • 47% of supervisors feel Gen-Y employees have a poor work ethic
  • 46% say this generation of employees are easily distracted.

Jean Twenge, the author of the 2006 book Generation Me, considers Millennials to be what she calls “Generation Me”. Twenge attributes

  • a sense of entitlement based on personality surveys that showed
  • increasing narcissism among Millennials compared to preceding generations when they were teens and in their twenties.

In 2008 author Ron Alsop called Millennials “Trophy Kids,” a term that reflects the trend in competitive sports, as well as many other aspects of life, where

  • mere participation is frequently enough for a reward.
  • It has been reported that this is an issue in corporate environments.

A book written about Generation Y authored by Bruce Tulgan is titled “Not Everyone Gets a Trophy” says: Keep in mind that

  • this generation was raised by a set of parents that focused on building dear son or daughter’s self esteem.
  • “Don’t you settle for anything less than what you deserve – because you are special” was the mantra of our parenting.

If you were born between 1980 and 1994, ask yourself if any of the below characteristics describe you. Then ask yourself if you are capable of quickly overcoming these issues (before you arrive):

  • a poor work ethic,
  • easily distracted,sense of entitlement and narcissism
  • fragile self esteem requiring frequent “trophies, ribbons, or awards”
  • don’t want to work as many hours as previous generations
  • blurred lines between work and personal lives
  • lives are device-driven
  • find it’s exhausting having to talk to people face-to-face, to make eye contact and speak in complete sentences

Please be aware that:

  • there is no texting on the ranch
  • cell phones are not used on the ranch publically
  • all positions require strong face-to-face skills
  • we work long hours
  • management does not provide intense continuous supervision to assure that you stay on task
  • management does not provide “trophies, ribbons, or awards.” Our focus is on guest delight, not staff self esteem

Without sounding too harsh:

  • Your employment relationship will end when your parents tell the owners or managers to “take good care of you”
  • We can no longer discuss your performance or your  emotional needs with your parents.
  • We can no longer provide the coaching and supervision that some “barn princesses” (and princes) require to grow into adult competence. Your employment relationship will end if we determine that you are not able to do the work expected.
  • We provide you with an honest dollar in exchange for an honest day’s work. No awards, trophies, certificates or ribbons.
  • All positions start with a probationary period.
  • “Snarkiness” is not considered cute or endearing.
  • Your emotional needs cannot interfere with our ability to delight our guests.

If this message upsets you or makes you feel “insulted” or “dis-respected,” then consider very carefully whether this workplace is a good fit for your emotional needs.


What Makes Us Different?

Size – We are a Small Dude Ranch
No name tags. No crowds. No lines.

Relaxed & Flexible
Take off your watch. You won’t need it. We keep riding groups small so we are able to be very flexible in our riding program and activities.

Adventure Vacation
In addition to horseback riding we offer Rafting, Rock Climbing, Shooting, Hiking, Mountain Biking and much more!

We Love to Teach
We believe that riding should be fun, should be safe, and that learning never ends.

Not a Nose-to-Tail Program
Our wranglers will never tell you to “get in line.” We don’t believe in lines!

Concern for Your Safety
We follow the standards of the American Association of Horsemanship Safety,and our wranglers are Safety Certified by the Dude Ranchers Association.

Concern for the Environment
We live the “No Trace” Ethic, which means that we do our best to leave a very small foot-print in our National Forest.

Pet Friendly
We are the only pet friendly dude ranch that we know! Your dog, if he/she is well mannered around children and other animals, is welcome!

Family Orientation
We enjoy sharing our lifestyle with people, especially families. We enjoy helping families play together.

Come Visit Us
This is our home, we live here and we’re open year-round.
You are very welcome to come visit us just give us a call!

More About What Makes Us Different!